Jellyfish Lighting is a division of Big Fish Automation, headquartered in the Silicon Slopes tech corridor along Utah’s Wasatch Front. Our company was founded in 2009 by a group of engineers and experts who are passionate about light, sound, electronics, automation, and other geeky things.

Our goal is to make you feel like the “big fish” in your domain—in complete control of your surroundings (from home theaters to permanent LED Christmas lights) with the touch of a button.

Our Mission

Use technology to improve the lives of people. And make this technology accessible to everyone.

What’s with the jellyfish?

Jellyfish lighting is named about comb jelly, a beautiful invertebrate with eight rows of tiny combs that diffract light to produce a shimmering, rainbow effect as it swims through the ocean. Now you can light up your home or business with the technological equivalent of this otherwordly creature.

Fun fact: Unlike other jellyfish, the tentacles of comb jellies don’t sting.

Get to know our management team

David Steed, President

With a Masters of Business Administration from the University of Utah and a Bachelor of Science in Electrical Engineering from Brigham Young University, David not only knows how to run a business, he also has bona fide tech and engineering credentials. In 1999 he helped found Maxstream, a company that dealt primarily with wireless modems and radios. He acted as VP of Engineering until the company was sold in 2006 to Digi International.

Hugh Nielsen, Management Team

Hugh has extensive experience in home automation and control, with more than 25 years experience working as an engineer, engineering manager, and Chief Technology Officer for such companies as Vantage Controls, Transera Corporation, and Maxstream. He holds a BS in Engineering from BYU.

Brice Groves, Management Team

Ron brings more than 35 years experience in both residential and commercial applications to Big Fish Automation, having previously served as president of Vantage Controls for 20 years and Transera for 15 years. He also holds a BS in Electrical Engineering.