Brand Overview

JellyFish Lighting stands as the leader in outdoor lighting, committed to enhancing significant spaces and moments with our lighting solutions. We strive to deliver products that illuminate, innovate, and inspire, transforming ordinary spaces into settings of beauty and warmth for life's cherished moments.

Brand Voice Fundamentals

Brand Personality: 

We are innovative, reliable, honest, and accessible. Our products lead in lighting technology, are built to last, embody transparency, and aim to make brighter living available to everyone.

Tone of Voice:

• Marketing and Sales: We adopt an enthusiastic and inviting tone, highlighting our commitment to innovation and ease of use.

• Customer Support: Our tone is warm, understanding, and helpful, emphasizing our reliability and trustworthiness.

• Technical Documentation: We communicate with clarity and precision, yet remain approachable, demonstrating our meticulous attention to detail.

Core Attributes:

• Innovative: JellyFish Lighting stands at the forefront of lighting technology, continuously introducing new solutions to enhance homes and lives with brightness.

• Reliable: The products are designed with longevity in mind, ensuring consistent and dependable illumination.

• Honest: Integrity and transparency are the hallmarks of all interactions, reflecting a commitment to straightforwardness and trustworthiness.

• Accessible: Believing that everyone deserves to live a brighter life, JellyFish Lighting makes its products easy to use and enjoy for all.

Personality Traits:

• Forward-Thinking: Always looking ahead to the next innovation in lighting technology, aiming to bring the future of lighting into today's homes.

• Dependable: Customers can count on the quality, durability, and performance of JellyFish Lighting products in all conditions.

• Transparent: There's a clear, open communication style that builds trust with customers, ensuring they have all the information they need without hidden agendas.

• Inclusive: With products designed for ease of use, JellyFish Lighting ensures that everyone can enhance their living spaces, regardless of technical skill.

Tone of Voice:

• Marketing and Sales: The tone is enthusiastic and inviting, with a focus on the simplicity and innovative aspects of the products, making every communication an invitation to explore and embrace brighter living.

• Customer Support: A warm, understanding, and helpful tone prevails, fostering a sense of reliability and trust, ensuring that every customer feels valued and supported.

• Technical Documentation: Clarity, precision, and approachability define the technical communications, emphasizing the attention to detail that goes into every product while ensuring information is accessible.

Application in Communication:

• Written Communication: Website content and emails/newsletters are crafted with engaging, optimistic language that highlights the transformative impact of JellyFish Lighting solutions, encouraging exploration and celebration.

• Spoken Communication: Presentations and customer service calls are infused with enthusiasm, confidence, and empathy, focusing on creating brighter, happier homes and resolving issues with patience and understanding.

• Digital Communication: Social media strategies employ a mix of inspiring, fun, and educational content to engage audiences, using emojis and hashtags sparingly to enhance the brand's message.

Language and Vocabulary: 

We utilize straightforward, direct language that reflects our dedication to accessibility and innovation. We focus on our core values of durability, honesty, and effortless innovation in all our communications, avoiding jargon to maintain inclusivity.

Application of Brand Voice

• Written Communication: On our website, we employ engaging, optimistic language that encourages exploration of our products. Emails and newsletters are kept friendly and informative, with updates on innovations and special offers.

• Spoken Communication: Presentations are delivered with enthusiasm and confidence, emphasizing the joy our products bring to homes. Customer service interactions are patient, empathetic, and focused on solutions.

• Digital Communication: Our social media strategy includes a mix of inspiring, fun, and educational content. We use emojis and hashtags like #LiveBrighter and #BrighterLiving sparingly to complement our messaging.

Brand Voice Examples

• Good Examples:

  • Marketing campaigns that showcase the transformative effect of our lighting solutions with before-and-after scenarios.

  • Customer service emails that resolve issues while also enhancing the customer's product experience.

• Bad Examples:

  • Overly technical product descriptions that don't clearly communicate benefits.

  • Social media posts filled with industry jargon that alienates the general audience.

Maintaining Brand Voice Consistency

• Monitoring and Feedback: We will conduct regular reviews of our communications to ensure adherence to our brand voice guidelines. Feedback from customers and team members will be instrumental in refining our approach.